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| Web Site Design and Development
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When you're ready to get your web site going, talk to us!
In the meantime, here's some advice on selecting a good domain name; there are many factors that need to be taken into consideration.
Select a Domain Name that Reflects Your Web Site
Above all else, your domain name should reflect what your web site is all about.
Select a domain name that tells the world what your web site is all about.
Select a Domain Name that Contains Your Web Site's Keywords
Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase, as some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on
inspecting buildings, your best keyword phrase would be "building inspection".
Select a Domain Name that will be Easily Remembered
With millions of web sites accessible on the Internet, it is also very important to select a domain name that will be easily remembered. As in the 'building
inspection.com' example above, 'building inspection.com' is very easily remembered, contains the most relevant keyword phrase and describes the web site in explicit detail. It is the 'perfect' domain name for this particular web site.
Select the Best Domain Extension
Another consideration of importance is the domain name extension. Although there are many new domain extensions available,
".com" is still the best choice. When typing in a web address, Internet users automatically want to type in a .com extension, as this is the extension that has been embedded into our brains from the start.
Ensure Your Domain Name is Not a Trademark Infringement
Prior to registering a domain name, you may want to consider searching the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to ensure your potential domain name isn't infringing on any trademarks.
Please don't take this point lightly, as trademark infringement could cost you your entire business. It is your responsibility to ensure that your potential domain name doesn't infringe on any registered trademarks, as the trademark laws that apply in the hard copy world also apply on the Internet. Any company that registers a trademark has the right to protect their trademark and has the right to notify you that your domain name is infringing upon their trademark.
When you're ready to begin, create a list of a dozen or more potential domain names, as chances are, your first choice will already be taken. With any luck, one of the domain names on your list will be available.
Take your time and select a quality domain name that will grow with your business. It will be well-worth your time and effort in the long run.